It's Not Just Food

Imagine hundreds of millions of people discussing one #topic# on Twitter, you may say it must be a heavyweight event like, ‘London Olympic’ or ‘Syria Chaos’, well, you need not to blame yourself, even the most powerful brainstorm cannot figure out the right answer - It’s just a TV show talking about, food. The 7-episode Chinese documentary, ‘A Bite of China’, surpasses all the other TV programs aired in prime time. The hit of the ‘food documentary’ even stirred up a boom in the online shopping industry: millions of orders generated as soon as a new food material emerged in the latest episode. "Drooling mouths, wet eyes!" such comments have been identified by the majority. But…why?

Instead of focusing only on the preparation process in the kitchen, the ‘Bite’ series offers a unique insight into the geographical, cultural and historical dimensions of people’s stories about their ‘experiences’ with food. There is no dramatical story or exaggerated expression, it simply originates from the cultural life through which people who are suffering with industralized fast food realize the relationship between human and nature.

Associated with China's recent PR campaign: investing heavily to produce a national advertisement to be broadcast in Times Square, New York, you may safely draw the conclusion that there is nothing more suitable than ‘food’ to deliver the civilization continuity of a nation as the comprehension of the relationship between food and people expresses the wisdom and taste aesthetic produced by Chinese laboring people through thousands of years. So when we want to put an answer to the mystery of this ‘Bite’ of success, we may just say: Well, it’s not just food.